Do you know how to say “Upstart” in Chinese?
Rustic or Luxurious?
Chinese people hold different attitudes towards upstarts. Some think these private entrepreneurs are undereducated and have no idea what “manners” means. Others don’t see anything wrong in their behavior as long as they are rich. It’s indeed a bit paradoxical that these “former peasants” now visit some of the most luxurious boutiques in the world, and that’s where the word 土豪(tǔ háo) came from.
What does 土豪 (tǔ háo) mean?
土豪 (tǔ háo) is used to describe someone who’s extremely rich and is often used to refer to China’s nouveaux riches.
The character 土 (tǔ) literally means “earth”, and is associated with China’s poor, unsophisticated rural areas. 豪 (háo) is part of the word 豪华 (háohuá) – luxurious.
Used together, the term conjures up images of uncouth, uncultured people from the countryside who have become rich overnight, and who love to flaunt their wealth in the most ostentatious manner possible. It’s also often used jokingly on friends.
Did you learn how to say “Upstart” in Chinese?